But why does Google care about it? Google considers the factor of E-E-A-T as it helps in maintaining the credibility, authenticity and making content visible that is tailored to the needs and interests of the audience.
To learn more about this abbreviated term, let’s dive deeper into this blog.
Uncovering the Meaning of E-E-A-T
- Experience - This refers to the experience of the content creator with regards to the desirable products or services. For example, shared experience of visitors about a particular area can add value to that product or a service and increase its authenticity.
- Expertise - As the word suggests, this simple means the level of skill or knowledge that a writer has in a particular area. For instance, topics such as health, finance, Google usually prefer content written by seasoned professionals or verified experts in regards to a particular field.
- Authoritativeness - This aspect identifies if the website content or a writer is considered as an authority in a specific field. For example, blogs published by reputable authorities, sources, and famous accolades can be considered in this area.
- Trustworthiness - This is to check the reliability of the content. It is measured through factors such as having secure websites (HTTP), clear CTA, and correct references and citations. This overall enhances the trust of the audience as well as Google.
Why is E-E-A-T Valuable for Google?
As mentioned above, there are various reasons to follow E-E-A-T guidelines which can impact a business as well as search engine ranking. Here’s why Google considers it.
- Enables HIgh-quality Search Results
As Google prefer showing quality and reliable content on the top of the SERPs, this E-E-A-T helps to ensure that content is credible and reliable, especially with regards to sensitive topics or health issues.
- Avoid Misleading Information
Due to the lack of knowledge and fake news, there are the lot of a misleading information that is spreading around the corner! E-E-A-T support Google to encourage and support accurate and well-researched content with a common aim to not mislead others.
- Enhances the Trust of the Audience
Content that satisfies E-E-A-T helps in building trusting of the users/potential customers, thereby encouraging them to rely on Google to fulfill their needs and requirements.
Moving forward to the last step - content optimization. How do you optimize your content to satisfy E-E-A-T? Come, let’s unroll the steps:
Ways to Optimize Content
- Use real-life examples, case studies that resonates with yout target audience
- Show expertise by including reputable sources, certifications, etc.
- Network and collaborate with your industry-specific influencers and experts
- Encourage the use of HTTPS for security purposes
- Be clear while providing contact information and preparing website design
To learn about E-E-A-T and gain a better understanding, you must consider hiring a digital marketing agency in Mumbai. For instance, Bricks Media is one of the best agencies that can help you drive better results and drive growth for your business.